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Social Media Marketing — OFFDM

Social platforms in the UAE are where attention, discovery, and commerce happen. With high smartphone penetration and culturally engaged audiences, channels like Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn are vital for both B2C and B2B growth. OFFDM's social media marketing UAE practice combines creativity, data, and local compliance to create campaigns that deliver measurable business impact.

Why Choose OFFDM

Social media in Dubai isn't only about brand awareness—it's a direct customer acquisition channel. From discovery on TikTok to product research on Instagram and professional outreach on LinkedIn, a well-orchestrated social strategy shortens purchase cycles, amplifies content reach organically, and fuels ad targeting for performance campaigns. Moreover, WhatsApp-first consumer behavior in the UAE means social campaigns must seamlessly hand leads off to messaging and sales teams.

Our Services

Strategy & Content Pillars

Audience personas, tone of voice, platform playbooks, and a monthly content calendar aligned with business goals (lead gen, product launches, retention).

Creative Production

Short-form video (Reels, Shorts), carousel ads, motion graphics, product demos, and localized creatives that honor UAE cultural context and language variations.

Paid Social & Performance

Targeted campaigns on Instagram, Facebook, TikTok, LinkedIn, and Snapchat. Campaign types include awareness, consideration, lead gen, catalog sales, and app installs with in-ad WhatsApp CTAs. We optimize for ROAS and lead quality, not just clicks.

Influencer & UGC Programs

Micro and macro influencer partnerships for authentic reach. We handle contract, content direction, disclosure compliance, and KPI tracking. Influencer campaigns often yield higher trust signals in retail and lifestyle categories.

Community Management

Real-time engagement, moderation, and reputation management across platforms with UAE cultural sensitivity and quick response windows.

Social Commerce

Instagram Shops, shoppable posts, and TikTok product integrations wired to Shopify or backend order systems for fast conversion.

Analytics & Reporting

Actionable dashboards showing funnel performance (impressions → engagement → leads → revenue) and creative-level insights for continuous improvement.

Platform Expertise

Instagram & Facebook

High-impact visual storytelling, lead gen forms, and conversion-focused ad sets with A/B-tested creatives and landing pages.

TikTok

Trend-led content, creative testing, and Spark Ads to amplify organic winners. For products, we run catalog sales and UGC-driven funnels.

LinkedIn

ABM-style campaigns for B2B lead gen, content sponsorships, and executive thought leadership placements.

YouTube & Shorts

Product explainers, how-tos, and brand narratives that feed into search and discovery.

Snapchat & Emerging Platforms

Youth-engagement channels and immersive AR experiences for consumer brands.

Industries We Serve

Retail & F&B

Luxury & Lifestyle

Travel & Hospitality

FinTech

Health & Wellness

B2B professional services

Results You Can Expect

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    Higher engagement-to-lead ratios

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    Improved CPL (cost per lead)

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    Better retention from lifecycle-driven social funnels

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    Measurable revenue attribution from social campaigns