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Graphic Design & UI/UX Design — OFFDM

In the UAE's ultra-competitive marketplaces—retail, fintech, healthcare, and real estate—visual design is the single quickest way to influence trust, perception, and conversion. OFFDM's Graphic Design & UI/UX Design practice specializes in turning complex product ideas into clear, delightful, and measurable experiences. We don't make pretty screens for the sake of style; we create design systems that generate business outcomes — more signups, higher retention, stronger brand affinity, and lower drop-off.

Why Choose OFFDM

Design in Dubai and the wider UAE must reflect culturally-aware aesthetics, bilingual readability (Arabic/English), and device-first thinking. Our designers start with audience research specific to Dubai and GCC demographics: language preferences, payment behaviors (Tabby/Tabby-like BNPL), mobile-first shopping patterns, social usage, and platform norms. For Arabic content we ensure accurate RTL typography, proportional spacing, and culturally relevant iconography — not just mirrored layouts. This native sensitivity increases perceived trust and increases conversion for UAE audiences.

Our Services

Brand Identity & Visual Systems

Logos, color systems, typography, and brand guidelines that look premium and scale across print, web, apps, and social.

Product UI/UX

End-to-end interface design for mobile apps, web apps, and responsive websites. Includes wireframes, interaction patterns, motion specs, and design tokens.

Graphic Design & Marketing Collateral

Campaign creatives, banners, infographics, sales decks, and OOH artwork aligned with performance goals.

Prototyping & Usability Testing

Clickable prototypes (Figma/Proto.io) tested with real UAE users, iterated to reduce friction and increase task completion.

Design Systems & Component Libraries

Reusable components (Figma + code handoff) for faster releases and consistent brand experience across engineers and marketers.

Accessibility & Performance-Aware Design

WCAG considerations, optimized assets, and pixel-efficient layouts to preserve Core Web Vitals and mobile speed.

Our Process

Step 1: Discovery & Strategy: We run stakeholder workshops, map Jobs-To-Be-Done (JTBD), and build experience hypotheses rooted in business KPIs (activation, retention, AOV).

Step 2: User Research: Rapid interviews, micro-surveys, and UX audits of your current funnels to identify friction points.

Step 3: Wireframes & Flows: Low-fidelity wireframes focus on information hierarchy and conversion triggers (persistent CTAs, WhatsApp click-to-chat, simplified checkout).

Step 4: High-Fidelity Design & Prototype: Pixel-perfect screens, motion design for micro-interactions, and an interactive prototype for stakeholder review and user testing.

Step 5: User Testing & Iteration: Real users in the UAE test the prototype; we measure task success and iterate until KPIs are reached.

Step 6: Handoff & QA: Developer-ready specs, design tokens, and QA support through implementation.

Industries We Serve

Retail & E-commerce

FinTech

Real Estate & PropTech

Healthcare & Telemedicine

EdTech

Hospitality & F&B

Enterprise SaaS

Results You Can Expect

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    Reduced bounce rate and higher session duration

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    Faster time-to-first-action & higher activation rates

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    Improved NPS and customer satisfaction scores

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    Faster product releases, thanks to design systems